Our Process
Structure is why the work ships.
Every engagement at Stars and Stripes runs on the same operating system: an Agile cycle for direction, Scrum sprints for rhythm, and a Kanban board so nothing hides. Marketing, web development and multimedia all work from one queue, which is why deadlines hold and you always know exactly where a project stands.
Framework One
Agile: build, learn, adjust
Traditional agencies disappear for six weeks and reappear with a reveal. Agile replaces that gamble with short loops: a small slice of work is planned, designed, built, tested and reviewed with you, then the next slice starts smarter than the last. You get value early, and course corrections cost hours instead of budgets.
Plan
Goals, scope and success metrics agreed in writing before anyone opens a design file. We define what a win looks like and what we are deliberately not doing in this cycle.
Framework Two
Scrum: the rhythm behind the work
Agile is the philosophy; Scrum is the schedule that makes it real. Work is committed in short sprints with clear owners, a daily check-in, a demo at the end and an honest look at what to improve next time. It is how a team of specialists in different disciplines stays synchronized on one deadline.
Two-Week Sprints
Work is committed in short, fixed cycles. You always know what is being built right now and what lands next, no open-ended timelines.
Daily Stand-Ups
Each team meets briefly every day: what moved, what ships today, what is blocked. Blockers get escalated the same morning they appear.
Sprint Review & Demo
At the close of each sprint we show finished work and gather your feedback directly, so direction corrects early instead of at launch.
Retrospective
The team reviews its own process every cycle and changes one thing that will make the next sprint faster or cleaner.
Defined Roles
A product owner protects priorities, the Executive Action Team represents your interests, and specialists own delivery in their lane.
Backlog Grooming
Requests are scored by impact and effort, not by who asked loudest. The top of the backlog is always the highest-value work available.
Framework Three
Kanban: nothing hides on the board
Every request becomes a card, every card has an owner, and every card moves left to right in the open. Limiting how much work sits in progress at once is what keeps throughput high and half-finished projects from piling up. This is the same board our marketing and sales campaigns run through, from first concept to launch.
Backlog
In Progress
Review
Launched
Clients see progress, not promises. Because the board, the sprint and the Agile loop all point at the same backlog, the answer to “where are we?” is always one sentence long.
Let's do something GREAT together!
Stars and Stripes Marketing Service
12200 West Colonial Drive Suite 300K
Winter Garden, Florida 34787